The power of stories is impressive
But how do you use them successfully for your company
Stories can help you achieve what you want, but they can also hinder and bring you down.
Whatever the business, you are the hero of your story. It is your journey that you undertake. The journey of a hero, who encounters thresholds along the way. You will need helpers, but you will also encounter dragons guarding a treasure that is invaluable to you.
Every good story is made up of 3 layers.
This structure can be compared to an apple. The outside – the shell – of your story is the external form. How do you tell your story in a presentation, on a website, in a vlog, etc.
The pulp is the content, the what of your story, the words and images you use.
The core – the kernels – of your story is why you tell your story. This is the connection with yourself, but also with your audience to whom you tell the story.
If you pay attention to these three layers in the preparation for your story, you will create building blocks with which you can give shape and content to your end product, but which also keep you in touch with yourself and with your customer.
