Every business story has different layers
By reflecting on those different layers, you become aware of the story you are telling and what you can adjust to make it a success. We not only look at the facts (products and services you offer, the marketing channels, the financial picture, etc.), but also at the layers below.
What beliefs and obstacles do you have?
How do your stakeholders view you and your services / products?
Which archetypal metaphor suits you and your company?
Take the time to reflect on your travel plan.
Experience the power of your support team and learn to use them for your company. A good story is a powerful tool.